Timed to coincide with the 100th anniversary of WACL, (Women in Advertising and Communications, Leadership) Mad Women explores the role women have played in advertising across the past century. From the creation of Shake n Vac with its unforgettable jingle and the Levi’s launderette ad with Nick Kamen to the Flake girl in the bath and the bikini-clad women falling over men because of the Lynx effect; this film meets the pioneering women behind some of the UK’s most iconic ads.